London Entertainment Inc  in conjunction with Harvey Nichols, successfully delivered 2017 official backstage sponsor Fenty Beauty by Rihanna x Mobo Awards collaboration 
 
Working with Harvey Nichols, LEI secured Fenty Beauty by Rihanna as an official backstage partner for the 2017 MOBO Awards. Event Merchandising was on board with MOBO merchandise which was sold at the show.
 
Products were also placed with key artists including Fatman Scoop, Idris Elba and Richard Blackwood. As well as the UK the awards were aired on BET in the US and on various channels in Africa and other countries around the world. The show is aired in 195 countries with an audience of over a billion viewers around the world.